Content, Direction & Styling | She Rich Digital
Direction · Shooting · Styling

Everybody can shoot. I decide what we're making and why it sells.

Baltimore based. I travel.

Tell me what you need See pricing
Getting her ready to shoot
DirectionWhat we make and what it's for
ShootingOn site, cut and captioned
StylingThe look, and the touch-ups all day
Ashli McCoy, founder of She Rich Digital

I'm Ashli McCoy.

I run She Rich Digital out of Baltimore. I've built launch campaigns for brands, shot behind the scenes for photographers, and styled clients on set. Whatever you hire me for, I'm the one who shows up and does it.

Pick the one that sounds like you

Three ways to work with me.

Brand campaign direction

The plan

You have the product and somebody to shoot it. You need someone to decide what the campaign actually is.

$850

Per launch or drop

  • The campaign story for your drop
  • Week by week rollout calendar
  • Shot list your photographer can follow
  • Launch emails, texts, and captions written
Start here
Production day

The day

Events, venues, and brands who need somebody on site who knows what to capture without being told.

$800

Full day. Half day $450.

  • Concept and shot list before we shoot
  • Full day on site, styling included
  • 5 edited vertical videos, 40 edited stills
  • Raw footage on request
Check availability
The Content Campaign

The whole thing

You have something to sell with a date on it and you want it run, not handed to you.

$1,250

First three clients. $1,800 after. Travel $3,950 flat.

  • Everything in the production day
  • 20 assets, each with a job
  • 30 days of posting in your voice
  • Your DMs answered and followed up
  • One number reported at day thirty
Claim a spot

Coming soon: the brand campaign with the shoot, $1,500. Concept, styling, staging, and the photos, all mine.

The plan, built out

A sweatsuit drop, start to finish.

The campaign story, the rollout week by week, the emails and texts, and the ad copy. She launched off this.

Launch campaign creative Launch campaign creative Launch campaign creative Launch campaign creative
The work

Nobody books off a staged photo.

They book because they saw two seconds of something real and thought, I want to be in that room next time.

Delivered to a photographerHe wanted behind the scenes of his own shoot. This is what he got back.

On set with him workingHe's getting his frame. I'm getting the part people want to see.

Her in itComfortable and enjoying herself. That's what sells the next booking.

Styling is in all three

Somebody has to watch the person, not the frame.

Client styled by Ashli for a brand shoot

Styled for a brand shootWhen she feels right, she moves different on camera.

Ashli touching up a client between shots on set

Touch-ups between setupsHair moved, makeup fixed, all day long.

Ashli shooting content on site with a ring light

On site, in your spaceNothing to rent. I shoot where it's already happening.

Receipts

One video sold her two tickets. Then it kept going.

My clients keep their names to themselves, so here's what they sent me.

Client sales after the campaign Client message about how the video performed Results from a content campaign Results from a content campaign
Why not just hire a photographer?
Do, and keep him. He makes the images. I decide what the campaign is, catch the moments he can't while he's working, and make sure it's built to get somebody to book. I work alongside photographers all the time, and one of them hired me himself.
What do you shoot on?
Phone, tripod, ring light, wireless mics. Light on purpose, so I can move through a crowd and turn content around same day. If your project needs a specific camera package, say so on the form.
Can I skip the shoot and give you my footage?
No. I'm on the hook for how it performs, so I have to control what it's built from. If you only need a plan, book the $850 direction and hand the shot list to your own shooter.
Do you guarantee a number?
No, and nobody honest does. We agree on the metric up front and I report it at day thirty either way.
One form, that's it

Tell me what you need.

This comes to my inbox. I read every one and reply with whether it's a fit and a link to book a call.

Opens your email filled in, addressed to office@sherichdigital.com. Hit send and it's with me.